TJ began his career in publicity at Atlantic Records in 2007 and quickly moved up the ranks landing at Warner Bros. Records in 2008. His clients span the entertainment spectrum and include among others: Green Day, Goo Goo Dolls, Rachael Yamagata, James Blunt, Kid Rock, Jason Derulo, Josh Groban, Jason Reeves, Muse, My Chemical Romance, Missy Higgins and Metallica. He also created press campaigns for the (500) Days Of Summer Soundtrack,  the Inglorious Bastards Soundtrack, and The Danny Elfman & Tim Burton 25th Anniversary Music Box set.

TJ generated his artists’ exposure on a multitude of media platforms including RollingStone, Spin, People Magazine, Billboard, Entertainment Weekly, as well as national online highlights such as AOL music, Huffingtonpost and Pitchfolk. He has also garnered national television coverage for his acts including appearances and features on: Good Morning America, CNN, Fox News Entertainment, and E! News.

“Music publicity is just one of many tools used to promote an act, and it is probably the most effective way of conveying a message,” TJ says. “It is a way of spreading the importance of the message behind music to the world.”

After four years at Warner Bros., TJ wanted to combine his rich experience covering the more established artists with his passion for building awareness of up and coming acts. Joining Lonely Tree as the head of Publicity was the perfect opportunity for him to do just that.


Current Clients

Emily West

Zeta Wave

Justine Dorsey

Sarah Miles

The Gallery

Jason Reeves

Didi Benami          


Natalie Nylon

Skyler Stonestreet

Nikki Jonet

Tony Ferrari

Recent Indie Press Highlights:

“Any record exec should be able to see the star potential in each of these twelve songs. As sturdy and confident as any disc released so far this year, Restless is a triumph and a startling step forward from a band that won't be under the radar for long.”

-Absolute Punk (Cd review)

Antimusic                   Media Mikes

LA Splash                   Absolute Punk

Examiner                    Palm Beach Post

Press Pass LA           Find Your Fav


Artist Direct



COMPANY INFOCompany_Info.html



LA 818.919.5580

NY 347.927.2237

TJ Tauriello, Director of Publicity