TJ began his career in publicity at Atlantic Records in 2007 and quickly moved up the ranks landing at Warner Bros. Records in 2008. His clients span the entertainment spectrum and include among others: Green Day, Goo Goo Dolls, Rachael Yamagata, James Blunt, Kid Rock, Jason Derulo, Josh Groban, Jason Reeves, Muse, My Chemical Romance, Missy Higgins and Metallica. He also created press campaigns for the (500) Days Of Summer Soundtrack,  the Inglorious Bastards Soundtrack, and The Danny Elfman & Tim Burton 25th Anniversary Music Box set.

TJ generated his artists’ exposure on a multitude of media platforms including RollingStone, Spin, People Magazine, Billboard, Entertainment Weekly, as well as national online highlights such as AOL music, Huffingtonpost and Pitchfolk. He has also garnered national television coverage for his acts including appearances and features on: Good Morning America, CNN, Fox News Entertainment, and E! News.

“Music publicity is just one of many tools used to promote an act, and it is probably the most effective way of conveying a message,” TJ says. “It is a way of spreading the importance of the message behind music to the world.”

After four years at Warner Bros., TJ wanted to combine his rich experience covering the more established artists with his passion for building awareness of up and coming acts. Joining Lonely Tree as the head of Publicity was the perfect opportunity for him to do just that.